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Privacy Policy

GenerixCare Privacy Policy, Legal Disclaimer and Cookie Policy

What services does Generixcare offer?

Your Rights Regarding Your Data

At Generixcare, we recognize that the data we hold about you is fundamentally your own. Therefore, you are entitled to the following rights concerning your personal data:

1. Right to Access: You are entitled to request a copy of all personal data we hold about you. This ensures transparency and allows you to verify the accuracy and use of your data.

2. Correction Right: If you find any of the information that we hold is incorrect or outdated, you have the right to correct it. You can provide us with the correct, up-to-date information, and we will promptly amend our records. Additionally, you can request the deletion of incorrect or outdated information, which we will comply with unless we are bound by law or regulation to retain it.

3. Right to be Forgotten: You have the right to request the deletion of your personal data, particularly in instances where it is used for direct marketing purposes or processed based on your consent. However, please note that if we are legally obligated to retain your data due to regulatory or legal requirements, we may not be able to delete it.

4. Right to Restrict Processing: Under specific circumstances, you have the right to limit how we process your data. These circumstances include:

  • Questioning the accuracy of the data.
  • If our processing is unlawful, but you prefer restriction over erasure.
  • When you need us to retain your data for legal claims, even if we no longer need it.
  • If you have objected to our data use, pending verification of overriding legitimate grounds on our part.

5. Right of Objection to Processing: You can object to our use of your data for direct marketing and profiling. If you believe our processing impacts your fundamental rights and freedoms, you can raise an objection. In certain cases, we may demonstrate compelling legitimate grounds for processing that override your rights and freedoms.

6. Right of Data Portability: You have the right to obtain a copy of your personal data in a commonly used and machine-readable format. We can transfer this data to you or a third party of your choice.

7. Automated Decision-Making Objection Right: We do not engage in decision-making solely through technological means, i.e., without human intervention. However, if this practice were in place, you would have the right to object to it.

To exercise any of these rights, please contact us in writing using our contact us page, or email at: [email protected], or by phone at 01582 932432 or 01582 227001

Right to Complain:

If you have concerns about our handling of your personal data, you are entitled to lodge a complaint with the Information Commissioner’s Office (“ICO”). You can do this by visiting  https://ico.org.uk/concerns/ or by telephoning the ICO helpline on 0303 123 1113.

8. How We Use Information We Collect: At Generixcare, we process personal information in a manner that is compatible with and relevant to the purpose for which it was collected or authorized by our clients. For the categories of data described earlier, we use your personal information to:

  • Provide, operate, maintain, improve, and promote our home care services to all users.
  • Enable you to access and utilize our services effectively.
  • Process transactions, including issuing invoices and payment processing.
  • Send transactional messages, including responses to your queries, provide customer support, and send you technical notices, updates, security alerts, and administrative messages.
  • Comply with legal obligations, investigate and prevent fraudulent transactions, unauthorized access to our services, and other illegal activities.
  • For other purposes for which we have obtained your consent.

Additionally, we may use information for:

Sending communications as per your preferences, such as information about our services, features, surveys, newsletters, offers, promotions, and events.

Monitoring and analysing trends, usage, and activities in connection with our services for marketing or advertising purposes.

Personalizing the services, including by providing features or content that match your interests and preferences.

9. Data Aggregation: Generixcare may aggregate data we acquire about our clients. This data assembly might be used for analyzing service usage patterns to enhance our service quality. This aggregated data, which is non-personally identifiable, may be shared with third parties for industry analysis, demographic profiling, and other purposes.

10. Information Sharing: Generixcare collaborates with third-party service providers to help us operate and improve our services. These providers are bound by confidentiality agreements and are only allowed to use personal information as per our instructions and in compliance with this Privacy Policy.

We may share your information with others under the following circumstances:

  • With service providers who assist us in running our business.
  • In the event of a business transition, like a merger or acquisition.
  • To comply with legal obligations or in response to legal requests.
  • As you may otherwise consent from time to time.

We do not allow our service providers to use the shared personal information for their marketing purposes or for any purpose other than in connection with the services they provide to us.

11. Notice to EU, UK, and Swiss Residents: Personal information referenced in this policy means “personal data” as defined under the GDPR. We process this data based on consent, necessity for the performance of a contract, or legitimate interests. You have the right to withdraw consent or object to data processing by contacting us.

Transfers of personal data outside the EU, UK, or Switzerland are subject to appropriate safeguards.

12. International Information Transfers: Though, Generixcare operates in the United Kingdom, we may transfer information internationally to provide our services. We implement safeguards consistent with the laws of the territories from which the data is exported.


Disclaimer and Limitation of Liability for Generixcare Website

1. Nature of Information Provided: The content presented on this website is intended for general informational and advisory purposes only. It does not offer specific advice on individual care matters. While we strive to ensure that the information is accurate and current, it should not be considered as a comprehensive or definitive statement of the law.

2. No Substitute for Professional Advice: The information on this website is not intended to replace professional advice. We strongly advise that you seek appropriate legal or professional guidance before taking any action or refraining from action based on any content found on this site. Generixcare cannot be held responsible for any decisions made based on the information provided here.

3. Liability: Generixcare will not be liable for any loss, damage, or harm resulting from your use of this website. If you find the information unsatisfactory or if it does not meet your needs, your only remedy is to discontinue using this site. We aim to provide helpful and accurate information, but we cannot guarantee that there will never be errors or outdated information.

4. External Links and Third-Party Content: This website may contain links to external websites or references to third-party content. Generixcare is not responsible for, nor do we necessarily endorse or approve of, the content on these external sites. This includes, but is not limited to, their privacy policies, terms and conditions, or the accuracy and reliability of their content. We provide these links for your convenience, but it is your responsibility to evaluate the content and usefulness of the information obtained from other sites.

5. Feedback and Contact: We welcome your feedback and comments about our website and its contents. If you have any concerns, suggestions, or comments, please feel free to contact us. Your input is valuable in helping us enhance our website and the information we provide.


Understanding Cookies: Generixcare utilizes cookies to ensure the best possible experience on our website. Cookies are small files stored in your browser, commonly used across the internet to enhance your web experience. By continuing to use our site without altering your settings, you're consenting to our use of cookies.

Consent for Cookies: This website is obliged to obtain your consent to store or access files, such as cookies, on any device you use for internet browsing. These cookies are instrumental for various functions, including your ability to log in and personalize your web experience.

Benefits and Use of Cookies: Cookies help us track the web pages you've visited, providing valuable insights into our service quality, thereby assisting us in tailoring and improving our offerings to better suit your needs. It's important to note that cookies are limited to collecting information from your browser and cannot access other parts of your computer. They are safe and free from viruses or malicious code.

Choice and Impact of Cookies: You have the option to control the use of cookies. However, be aware that disabling cookies may impact site functionality, and some services may not operate correctly without them.

Use of Google AdWords: Our website employs Google AdWords remarketing service to advertise on third-party websites, including Google, targeting previous visitors to our site. This might involve advertising to those who haven’t completed an action on our site, like filling out a contact form. This advertising can appear on a Google search results page or a site within the Google Display Network. Third-party vendors, including Google, use cookies to display ads based on someone's past visits to the Generixcare website. Rest assured, any data collected complies with both our privacy policy and Google's privacy policy.

AdRoll Remarketing Cookies: In addition to Google AdWords, Generixcare also uses AdRoll's remarketing services. This is a targeted advertising strategy that enables us to reconnect with visitors to our website. AdRoll remarketing services use cookies to display our ads on various websites across the internet to users who have previously visited our site. These cookies analyze your previous web interactions to tailor ads that are more relevant to your interests. As with other cookies, the data collected through AdRoll's cookies is used in a manner consistent with our privacy policy, as well as AdRoll's privacy policy. You have the option to opt out of AdRoll's targeted advertising. To do so, you can visit AdRoll's opt-out page, adjust your browser settings to decline cookies, or use a browser plugin to block these cookies.

Managing Your Ad Preferences: You can manage your preferences for Google ads via the Google Ad Preferences page. If you prefer, you can opt out of interest-based advertising entirely through your cookie settings or by using a permanent browser plugin.


What does Generixcare's current CQC rating of "Requires Improvement" mean, and what steps have been taken since this rating?

The current CQC rating of "Requires Improvement" reflects certain areas where we needed to enhance our services. We take this rating seriously and have since implemented significant improvements. These include:

1. Enhanced Training and Development: We've upgraded our training programs to ensure our caregivers are equipped with the latest skills and knowledge to provide the highest standard of care.

Continue reading about our CQC improvements plans